madison+vine//happy gilmore

Image result for happy gilmoreOne of my all time favorite movie is Happy Gilmore, with Adam Sandler. The movie is extremely funny and great one to watch on a not so good day. Within the movie the product placement I will be addressing is Subway. As Happy Gilmore (main character) is raising money to save his grandma's house by playing golf he gets sponsored by Subway and is asked to perform a commercial with them. The product placement is clearly visible here because of the ad is inside the movie and the repetition of free subway and shirts with it's logo throughout the movie. We never really realized it because we are so distracted by Happy's silly ways and the common concept that it's a "movie" and most ads that annoy us are shown during tv shows or aren't even shown in movie.
Image result for happy gilmore subway

Comments

  1. I think that the subtle advertisement that is seen in this movie through wearing the shirt tells viewers that Subway is very cool and even good enough to wear!

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  2. I'm starting to notice more and more from this class and blogs that advertisement is literally everywhere. These forms of advertisement in movies, is combining movie entertainment and commercial advertisement into one category of media production.

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